腾讯设计：AR狗年萌宠设定流程

天天P图为农历新年推出新的特别功能。我们为用户开发了一只有趣幽默的新狗狗角色因为2018是狗年。另外，我们决定使用AR内容是为了最大化用户体验，通过AR内容有可能使真实场景更有趣。

Pitu had prepared the special contents for Chinese new year festival. So we developed a doggy character and its humorous expression for users’ interests because 2018 is the year of the doggy. In addition, we decided to use AR contents to maximize users’ experiences. It is possible to make real space much more interesting through AR content.

02 Design

Considering Pitu’s main target is young girls, we choose Welsh corgi with charming and adorable appearance. And we designed Welsh corgi in chinese traditional costumes.

我们考虑到天天P图的目标用户是年轻女生，我们选择了迷人和可爱的科基狗，然后我们设计了穿着传统服装的科基狗。

03 Animation / Simulation

There are not enough references for Apple\’s ARKit yet, as the engine released last year. So we had technical difficulties in the process, but tried to express flexible movements while solving the technical problems as much as possible.

Apple的ARKit在去年的引擎发布之前，还没有足够的参考文献。所以在这个过程中有技术困难，但是我们尽可能的解决技术问题，来尝试实现灵活的动作。

04 Chinese New Year Projects

The Chinese new year projects are involved in five projects, three with 3D content and two with 2D content. And these projects are also used in the Qzone and Weishi app.

这个农历新年项目有5个内容，3个3D的内容和2个2D内容。这些也会在QQ空间和微视App使用。

05 Interactive Contents

06 3D AR Contents

07 Application

The project was finally applied to Pitu, Qzone, and Weishi.

这个项目最后应用到天天P图，QQ空间和微视。

VR and AR are new media technologies that could have huge potential depending on how they are used. However, VR content requires additional devices, and it costs a lot to create virtual space. So It is not easy to make it successful other than in the game industry. On the other hand, many companies, including Apple\’s ARkit and Google\’s ARCore, are focusing on stimulating the creation of AR content. In this context, 2018 will be an important year for the AR contents industry. Users still think it difficult to understand AR contents based on 3D technology. Since the impact of the AR technology on useres is stronger than the contents themselves, it is hard for them to fully focus on the contents. But sooner than later, the day will come when the technology will meet users\’ demand and if that is the case, the consequence will be explosive. From now on, if our SNG actively produces AR contents and accumulate experience levels of design and technology, it will become a powerful weapon for the service. In particular, our SNG consisting of social network-based products is so tightly linked that its AR content can be applied simultaneously in various services and produce good results.

Let\’s go! For AR content kingdom. SNG!

VR和AR是新的拥有巨大潜力的媒体技术，决定于怎么去使用。然而，VR内容需要格外的设备，还有消耗更多成本去创作虚拟空间。不同于游戏行业，它不容易取得成功。另外，包括Apple的ARkit和Google的ARCore等很多公司，他们也聚焦在刺激创作AR内容。在这种背景下，2018将会是AR内容产业很重要的一年。用户依然认为AR内容基于3D技术是很难理解的。由于AR技术对用户影响的内容超出本身，让他们很难专注于内容。但不久的将来，当技术满足用户的需求那天将会到来，结果将会爆发。从现在开始，如果我们SNG积极产出AR内容和累积经验提升设计和开发的水平，它将会成为一个服务的强大武器。特别的是，在我们SNG组成的网络基础产品都是紧密联系的，AR内容会同时应用在各种服务中和产生好的结果。

出发吧！为了AR内容王国，SNG！